HempToday will launch a Spanish-language edition of its leading global hemp industry website on Earth Day, Monday, April 22. The edition, HempToday en Español, is under a licensing agreement with Hemp Engineering and its CEO Ramon Granados signed earlier this month.
“With 600 million souls, the Spanish-speaking world represents huge consumer markets,” Granados said, stressing the role hemp could play in Latin America. “This moment offers an extraordinary opportunity for governments, universities, investors, startups — all stakeholders — to align on a common vision for a robust hemp industry.”
Connecting people & companies
“Our goal with HempToday en Español is to reflect that dynamism and opportunity, and help speed up industry development by providing important business news and analysis. The key thing is connecting people and companies who can support each other,” Granados added.
Under the licensing partnership, HempToday en Español will have rights to the HempToday brand, translation rights to HT’s original English language content, consulting and business development support. In return, HempToday’s international platform will have translation and distribution rights to Spanish-language content generated by HempToday en Español’s resources on the ground in Spanish-speaking countries.
HT expands reach
“The partnership gives us much greater reach and penetration based on language alone,” said Kehrt Reyher, CEO at HempToday. “And it will obviously broaden our news coverage as we begin to more closely track the industry in Latin America.”
HempToday since 2017 has published a Japanese language edition under the direction of entrepreneur Riki Hiroi, Each Japan, a long-time cannabis activist. The partners will launch the first-ever ASACON hemp conference October 11-13 in Asahikawa, Japan.
Granados is veteran executive
Granados, who serves HempToday en Español as General Director, is founder at Hemp Engineering, Perth, Australia, which is also developing a vertically integrated network of companies active in industrial hemp and medical cannabis. He holds a Civil Engineering Degree from Florida Institute of Technology, USA, and has more than 30 years experience in project management for large industrial Engineering, Procurement, Construction (EPC) enterprises, with more than $8 billion worth of commissioned projects under his belt.
Further joint activities planned
The partners in HempToday en Español said they plan to jointly develop further networking and professional education activities in Spanish-speaking markets around the world. HempToday already hosts an annual series of topical hemp industry micro-summits at its Poland-based Center of Excellence in cooperation with Czech firm Hempoint and the European Industrial Hemp Association.