EIHA opens new office in Brussels, adds comms officer

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The European Industrial Hemp Association (EIHA) has opened a new office in Brussels, completing the establishment of a fully-staffed, full-time presence in the EU capital.

“Having a strong voice in Brussels boosts EIHA’s visibility and influence in the European legislative context, and this is crucial for the future of whole sector,” said Lorenza Romanese, the Association’s Managing Director, who took up that full-time job one year ago. “The presence of EIHA at the heart of Europe is key to tackling the challenges ahead.”

New communications officer

Romanese said establishing the new office also will enhance EIHA’s ability to deliver more services to Association members, EU member states and stakeholders worldwide. To help in meeting those goals, EIHA has added communications specialist Victoria Troyano, who will take up the position of an Executive Assistant and Communications Officer.

The role has been designed as part of EIHA’s strategy to advance internal communication with members and enhance external relations with partners and other stakeholders, Romanese said.

“We are at a decisive moment where strong communication is key if we want to successfully achieve our goal to defend and represent the interests of the European industrial hemp sector,” Romanese said of the expansion.

EU & farm industry experience

Born in Cádiz, Spain, Troyano has EU experience in the agriculture sector, and worked previously for Copa-Cogeca, the biggest farmers organization in the European Union. She graduated from Comillas Pontificial University with a Masters of Arts in Conference Interpreting. She speaks English, French, Spanish and Italian, and completed the European Commission Blue Book training program.

“I am honored to join such a dedicated team at this very thriving moment for the European hemp industry,” Troyano said of her appointment.

EIHA, the only European consortium in the industrial hemp sector, represents the interests of hemp farmers and producers both nationally and at the EU level, and interfaces with similar organizations worldwide. The Association has 130 members across more than 30 member states.

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