Q: How exactly, in simple terms, does CBD work?
A: It is important that you understand how CBD interacts with our bodies if you are going to sell CBD.
Our bodies have amazing and intricate systems that keep us plugging along. We have muscles, bones, tendons, ligaments that make up our musculoskeletal system. Our circulatory system consists of our heart, vessels and blood. These are just two simple examples of systems within our body, but there is another system called the endocannabinoid system that interacts with CBD.
Balance
This endocannabinoid system (ECS) is responsible for keeping everything in a balanced state and is the system that CBD influences. The ECS controls and regulates many important functions such as sleep, pain control, inflammatory and immune responses, temperature control, just to name a few. It was not until the early 1990s, that the ECS was discovered.
The endocannabinoid system is very complicated with many complex and critical roles. So, let’s keep it simple and focus on its two most important receptors, CB1 and CB2. These receptors are located all over the body. CBD interacts with these receptors and therefore influences how the body feels and works. Specifically, CBD interacts indirectly with these CB1 and CB2 receptors and does not bind directly to them.
Getting specific
Now that we have laid the very basic foundation, let’s get specific. CB1 receptors are generally located in the brain and in the central nervous system. CB2 receptors are mostly found within the immune system and in the gastrointestinal system. Therefore, CBD, has an indirect effect and influence on these receptors that are located throughout the body. And this influence can affect how the body functions and feels.
If you are going to sell CBD, you need to know these fundamentals. I suggest you take the time to read published medical articles on CBD and the endocannabinoid system. These studies can be very complicated and scientific, but you will get a sense of the depth and vastness of CBD research.
So, get learning and get selling. There is big world out there that can benefit from CBD.
Jenny Dembiec is Founder and Owner of RxCOMMEND, a premium CBD brand found at www.RxCOMMEND.com and @RxCOMMEND. Her passion is to help people feel and live better. Being in the healthcare field for 20+ years and receiving her MBA, she set out to provide the most effective CBD products while uplifting the CBD industry into a respected treatment option. Jenny’s goal is to spread correct, medically-based information on CBD to help companies and customers thrive.
