1999: Largest hemp food ad campaign ever

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Celebrating Hemp History Month – How did the hemp food industry go from zero to hero in just twenty years, 90% of Canadian hemp today? It wasn’t by accident or a fluke, it was due to a concerted campaign by advertising, PR, and food industry professionals with a vision of “what could be.” As Impressario Bill Graham said: “don’t give them what they want, give them what they should want.”

8 October 1999 SANTA ROSA, CALIF.- HempNut Inc. announces the largest advertising campaign ever for a hempseed food. Over 20 million natural products consumers are expected to see the company’s striking and informative ads in 1999, tagged with the slogan “The Soybean of the New Millennium.”

The one-half to full-page full-color ads were placed in such magazines as Mother Jones, Utne Reader, Vegetarian Times, Alive!, BC Woman, Healthy Living, New Age, Health and Nutrition Breakthroughs, Hemp Times, High Times, Natural Health, Natural Health Shopper, Share Guide, Natural Living Today, Whole Life Times, Veggie Life, and Organic and Natural News. (more)

This series courtesy of the Richard Rose Report

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