The potential of Australia and New Zealand to be serious players in the emerging global hemp economy will be featured in a special report on the two countries due out this November.
The Australian & New Zealand Hemp Report will present a clear, data-driven picture of the region’s fast-developing industrial hemp sectors, according to the Australian Hemp Council (AHC), which is launching the publishing initiative.
‘Consolidate, elevate’
“This is an opportunity to consolidate and elevate the national narrative for industrial hemp,” said Bernard Thomson, Executive Officer and Treasurer of the Australian Hemp Council. “The industrial hemp sector in our region is gathering momentum, but we need consistent messaging and visibility to ensure we attract capital, policy support, and international partnerships. This project gives us the platform to do just that.”
The report, scheduled for release in November 2025, is under a publishing agreement between AHC and HempToday, which is coordinating editorial, design and production. HempToday will also handle global promotion and distribution of the report with support from its U.S. partner, Canna Markets Group.
Strategic tool
Designed as a strategic tool for national visibility and international engagement, the report will present an independent snapshot of the A+NZ hemp industries, including original stakeholder survey results, analysis of investment and infrastructure, national and regional profiles, regulatory developments, and updates from key sectors such as fiber, food, and cannabinoids.
“The region certainly has untapped potential, particularly in regenerative agriculture, fiber processing, and climate-aligned innovation,” said Kehrt Reyher, editor and publisher of HempToday. “We want to show that with direct feedback, context, and well-placed sources within the industry.”
AHC said the initiative reflects the Council’s broader mission to support industrial hemp growers, processors and other key stakeholders through coordinating Australia’s state-based hemp organizations, and laying the groundwork for stronger regional cooperation and a clearer national strategy.