INTERVIEW: Pierre Amadieu
Hemp Consultant and Developer – France
Pierre Amadieu is a hemp consultant and developer. He has worked in local hemp economic development projects, designed and built small-scale hemp decorticating lines, and created a mobile decorticator. In addition to project management, he is a hemp growing and harvesting trainer, and is experienced in organic methods for hemp farming. He is also an initiator of the global campaign Initiative Chanvre, an effort to popularize and develop localized hemp value chains the world over.
HempToday: What do you think are the key challenges to popularising hemp around Europe — among the public, among building trades professionals, and farmers?
Pierre Amadieu: The price, the price, and the price. Hemp house owners would pay a lower price if tax policies were in place that gave incentives for insulation made of renewable materials, for example. Setting fair building regulations for competition between renewable and traditional materials also affects the price of building. These regulations are generally unfair now.